FITLY · PERSONAL FINANCE

Financial life,
fitly arranged.

Nigeria’s African-first wealth platform. Budget like a Merchant, slay debt like a Knight, and build generational wealth until you reign as Baron. Every naira fitly placed.

Ready for launch
Built for NigeriaNaira-firstFree to startComing soon to Google Play
WHY FITLY EXISTS

The Nigerian reality.

The numbers don’t lie. Foreign finance tools were built for credit card debt and 401(k) plans. They don’t understand ajo, Black Tax, one-year rent demands, or the “urgent 2k” cycle that traps millions. Fitly was built for this reality.

4 in 10
Nigerians are in debt

26% of them owe money specifically to predatory lending apps charging 200–300% effective annual interest.

PiggyVest State of Finance Report, 2023

53%
Do not save at all

Only 36% of Nigerian adults have access to formal savings products. Every emergency becomes a borrowing event.

EFInA

40%
Real income eroded since 2015

Inflation has destroyed the value of Nigerian salaries. A ₦150,000 Lagos salary does not cover rent, transport, food, and Black Tax.

World Bank

₦724K
Average debt per Nigerian

Based on public debt of ₦159.28 trillion. Household debt has reached $38.7 billion, surpassing corporate borrowing.

2025 data

INSIDE THE APP

Your world,
fitly arranged.

Real screens. Everyday money, shared goals and bigger plans.
Coming soon to Google Play.

THE AFRICAN-FIRST ROADMAP

Seven ranks. One destination.

Every rank has a single, clear financial goal built around how Nigerians actually earn, spend, and build wealth. No guesswork, just the next step.

1. Commoner
The Sapa Shield

Save ₦100,000 as your first line of defence. Stop borrowing for data, transport, and small emergencies.

Free
2. Apprentice
Village Emergency Fund

Build ₦500K–₦1M for critical life surprises: generator repairs, health bills, sudden family obligations.

Free
3. Squire
Debt Slaying or The Rent Ransom

Eliminate all lending-app debts using the snowball method, or save one full year of rent in advance.

Free
4. Yeoman
The Fortress Fund

Build 3–6 months of living expenses as walk-away money. True financial stability during any crisis.

Premium
5. Merchant
The Harvest

Direct 15% of income into wealth-building assets: land banking, Treasury Bills, mutual funds, and trade.

Premium
6. Knight
The Deed of Assignment

Fund your land or building fund aggressively, from foundation to roofing, until full property ownership.

Premium
7. Lord / Baron
Dominion & Legacy

Build generational wealth. Engage in high-impact philanthropy. Your financial realm, fitly arranged.

Premium
BUILT FOR NIGERIA

Every naira
accounted for.

Fitly’s budget engine comes pre-loaded with Nigerian spending categories that foreign apps have never heard of. Tithe. Black Tax. Generator fuel. Ajo. Aso-ebi. Village levy. Your money is finally speaking your language.

Core

Nigerian Budget Builder

Zero-based monthly budget with pre-loaded naira categories. Every naira assigned a purpose before the month begins.

Core

Debt Snowball Tracker

List every debt, from lending apps to cooperatives, family loans, and “pay small small” agreements. Fitly builds your payoff plan and tracks every naira eliminated.

Core

Emergency Vault

A 30-day lock feature on your emergency fund. Psychological protection that prevents impulsive withdrawals when life tests you.

Uniquely Nigerian

Ajo / Susu Tracker

Manage your rotating savings circle digitally. Track contributions, rotation schedule, and payouts, transparent and organised for every member.

Premium

Black Tax Slider

Set your monthly family support, and Fitly builds your entire budget around it. No guilt. No guesswork. Your remaining budget auto-adjusts.

Premium

Land Registry Tracker

A visual progress bar for staged building: foundation, lintel, roofing, completion. Track contributions and remaining cost at every phase.

Premium

PAYE Tax Calculator

“If you earn ₦300,000, your PAYE is ₦20,000. Don’t let your employer short-change you.” Built to Nigerian federal and state tax rules.

Premium

Education Hub

Two-minute video modules on Treasury Bills, mutual funds, land banking, and cooperative savings. Financial literacy built into every rank.

AI Assistant

AI Financial Assistant

Ask your finances anything. Get roasted when you overspend, hyped when you hit milestones. Powered by Gemini: it knows your numbers and talks straight.

Gamification

Badges, Streaks & Rank-Ups

Push notifications when you hit milestones. Shareable rank cards. Streak rewards for daily tracking. Money finally feels like progress.

SIMPLE PRICING

Start free.
Upgrade when you’re ready.

The first three ranks, the foundation of financial security, are completely free. Premium unlocks when you’re ready to build wealth.

Free
₦0
forever
  • Ranks 1–3 (Commoner, Apprentice, Squire)
  • Nigerian Budget Builder
  • Debt Snowball Tracker
  • Emergency Vault
  • Ajo / Susu Tracker
  • Rank dashboard & badges
Join Waitlist
GETTING STARTED

Your quest begins
in three steps.

I

Take the Rank Quiz

Sign up and answer a short quiz about your current finances. Fitly places you at the exact right rank. No shame, just your starting point.

II

Build Your Budget

Set your income and assign every naira to a category, including Black Tax and ajo dues. Log your debts. Connect your bank if you want.

III

Complete Your Milestones

Your rank gives you specific milestones. Hit them one at a time, and each one unlocks the next. Watch your wealth, and your rank, rise.

Fitly offers financial education and practical tools. It is not a regulated financial advisory service, and nothing on this page should be taken as financial advice.

YOUR MONEY, YOUR DATA

What Fitly does,
and does not, do with your money.

Fitly is not a bank

Fitly does not hold your funds, take deposits, debit your account, or move money anywhere. It reads your finances so you can see them clearly, and nothing more.

Bank linking is optional and read-only

If you choose to connect an account, the connection runs through Mono and is read-only. Your banking credentials are entered into Mono's environment, not Fitly's, and Fitly never sees them.

You stay in control

Connect an account only if you want to, and disconnect at any time. Everything else in Fitly works with the figures you enter yourself.

Plain answers on your data

What we collect, why we collect it, how long we keep it, and the rights you hold are set out in our privacy policy.

EARLY ACCESS

Be first through
the gates.

Fitly is built and getting ready for launch. Join the waitlist for early access, founding member perks, and the satisfaction of starting your quest before everyone else.

No spam. One notification when we launch. Unsubscribe anytime. See our privacy policy.